DBAB
Don't. Be. A. Bitch.
Brand Color Options for Review
About Your Brand
DBAB isn't just golf apparel—it's a mindset. Born from that moment on the tee box when nerves try to take over, DBAB is about choosing confidence over fear. You don't need the perfect swing; you just need the guts to swing away.
Your brand speaks to everyday golfers who embrace the culture of confidence, boldness, and authentic self-expression on and off the course.
Below are seven distinct color direction options to establish your brand's visual identity. Each palette is designed to work across your e-commerce site, social media, packaging, and apparel.
Option 1: Bold & Unapologetic
This palette screams confidence and makes an unforgettable statement on the course. The electric lime against deep black creates maximum visual impact—impossible to ignore. This is for the brand that refuses to blend in. High energy, high contrast, pure attitude.
How It Looks In Action
SHOP THE COLLECTIONOption 2: Premium Rebel
Taking cues from premium golf brands while adding warmth and approachability. The burnt orange gives it a vintage country club rebel vibe—sophisticated but never stuffy. This palette says "we respect the game, but we play by our own rules." Perfect for elevating the brand while maintaining edge.
How It Looks In Action
SHOP THE COLLECTIONOption 3: Fearless Sunset
Inspired by that "swing away" moment at golden hour. This palette combines hot coral and golden orange for a bold, optimistic, and energetic feel while maintaining serious edge. It's warm without being soft, confident without being aggressive. Great versatility for product lines and broad appeal across demographics.
How It Looks In Action
SHOP THE COLLECTIONOption 4: Classic with Attitude
Traditional golf colors executed with modern confidence. This keeps golf heritage alive while maintaining the DBAB edge. Forest green grounds the brand in the sport's roots, while black and white keep it sharp and contemporary. For those who want to honor the game while breaking its outdated rules.
How It Looks In Action
SHOP THE COLLECTIONOption 5: Retro Rainbow
Directly inspired by your playful multicolor DBAB logo. This palette embraces the fun, carefree energy of golf culture with a vibrant rainbow gradient. Hot pink, bright orange, and sky blue create an instantly recognizable, Instagram-worthy aesthetic. Perfect for a brand that doesn't take itself too seriously but takes performance seriously.
How It Looks In Action
SHOP THE COLLECTIONOption 6: Electric Pop
A high-energy palette built around your existing brand colors but with a twist—sky blue becomes the primary background color. This creates a fresh, summery vibe that's perfect for golf apparel. The hot pink pops against the blue for maximum contrast and memorability. Bold, cheerful, and unapologetically fun.
How It Looks In Action
SHOP THE COLLECTIONOption 7: Varsity Americana
Inspired by the bold block lettering we see on your hats. Classic varsity colors with a patriotic edge—navy blue and deep red create a strong, athletic aesthetic. This palette has wide appeal, works beautifully on apparel, and gives your brand a timeless, collegiate sports vibe while maintaining modern confidence.
How It Looks In Action
SHOP THE COLLECTIONNext Steps
Review each option and consider which palette best represents the DBAB brand personality and resonates with your target audience of confident, everyday golfers.
Questions to consider:
- Which palette makes you want to grab your clubs and hit the course?
- Which colors would you be proud to wear?
- Which option stands out from your competitors while staying true to your brand voice?
- Which palette gives you the most flexibility for product design and marketing?
Once you select your preferred direction, I'll develop the complete brand kit and begin building your e-commerce site.