The Toolbox
A working collection of marketing knowledge, real world notes from client work, and resources I've built along the way. Take what's useful.
Marketing Toolbox
A breakdown of every major marketing channel, what it's good for, and how the pieces fit together.
Start with the fundamentals.
Plain English explainers on Meta Ads, Google Ads, GA4, SEO, email, and the rest of the stack. Built for business owners who want to understand what their marketing actually does, not just pay for it.
Field Notes
Notes from the work itself. Experiments, frameworks, and honest takes from 15 years of building marketing systems for real businesses.
How I Productized 15 Years of Marketing Experience With Claude as Infrastructure
What it actually looks like to turn a decade and a half of consulting frameworks into a working AI powered system. The wins, the trade offs, and what I'd do differently.
Read the note → AutomationI Automated My Engineering Friend
A story about replacing the back and forth I used to have with a developer using AI tools. What worked, what fell apart, and what it taught me about the limits of automation.
Read the note → Audits & StrategyWhat Most Marketing Audits Get Wrong
After running over 100 audits, I keep seeing the same blind spots. Here's what most marketers miss, and what a useful audit actually looks like.
Read the note →Resources & Products
Tools, templates, and productized services I'm building to make good marketing more accessible.
Marketing Audit
A full review of your current marketing setup, with a clear plan for what to fix first and why it matters.
Learn more →GA4 Health Check
A focused check on your Google Analytics setup. Find the broken events, missing conversions, and bad data before they cost you decisions.
Worksheets & Templates
The same campaign briefs, content calendars, and strategy docs I use with paying clients. Built to be useful on day one.
Need a real set of eyes on your marketing?
If something on this page sparked a question, let's talk. No pitch deck, just a conversation.
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