Hawk Hair Design
Comprehensive Digital Marketing Partnership
Prepared: April 2026 · Prepared for: Katie Hawk
Katie, thank you for the opportunity to partner with you on building Hawk Hair Design into the dominant hair brand in the East Valley. After reviewing your current digital presence across GlossGenius, Arroyo, and your social channels, I've identified significant growth opportunities. You're doing great work in the chair, and it's time your online presence reflects that. This proposal covers your new owned website at hawkhairdesign.com, Meta Ads management for both your studio and your extension line, SEO, and social media strategy.
Ad spend billed directly to platforms (typically $300–1,500/mo across both brands). Never marked up.
Design and launch a full website at hawkhairdesign.com on Duda, putting an end to building GlossGenius's SEO instead of yours. GlossGenius booking stays embedded so clients experience zero change. Includes Home, Services, Extensions, Portfolio, About, Book, Blog, and Contact pages, plus Privacy Policy, Terms of Service, and Cookie Consent.
Foundation + GrowthFull Google Business Profile optimization and local keyword targeting for "hair extensions Gilbert AZ," "balayage Gilbert AZ," and surrounding cities. On-page SEO hygiene and metadata management. Two SEO blog posts per month to build long-term organic traffic.
Growth OnlyMonthly content calendars, caption copy, posting strategy, and content pillar planning for both accounts. Reels strategy built around transformations, extension education, and local content to grow reach and engagement across both brands.
Growth OnlyStrategic clarity on how your studio brand and your B2B extension line work together without muddying each other. Cross-promotion strategy so hawkhairdesign.com drives Arroyo awareness, and Arroyo positions Katie as the expert stylist behind the brand. Two businesses, one coherent story.
Foundation + GrowthFull management of local Meta campaigns targeting women in Gilbert and the East Valley. Campaigns include Extension Awareness, Book Now (leads), Seasonal Color and Blowout, and Retargeting. Strategy, setup, audience building, creative direction, A/B testing, and weekly optimization. Ad spend billed separately.
Foundation OnlySeparate Meta campaigns targeting licensed cosmetologists and stylists across the US for the Arroyo Pro Account program, product sales, and Arroyo Stitched Method classes. B2B beauty audience targeting, lead form setup, UGC-style creative direction, and product catalog campaigns. Ad spend billed separately.
Foundation OnlyComprehensive monthly report covering website traffic, Meta Ads performance (ROAS, CPL, CTR), local SEO keyword rankings, Google Business Profile insights, and social media analytics. Plus a 30-minute monthly strategy call to review performance, adjust campaigns, and plan ahead.
Foundation + Growth- B2C — Gilbert and East Valley women
- Services: extensions, color, cuts, blowouts
- hawkhairdesign.com (new owned domain)
- Booking via embedded GlossGenius
- @hawk.hairdesign — primary handle
- Local Meta Ads targeting 15-mi radius
- B2B — licensed stylists nationwide
- Products: Signature and Core weft collections
- arroyohair.com (existing Shopify store)
- Pro Account program for stylists
- @arroyo_hair — dedicated brand handle
- Nationwide Meta Ads for stylist acquisition
Cross-promotion bridge: hawkhairdesign.com features Arroyo as "the extension line we use in our chair" with a shop link. Arroyo positions Katie as the expert stylist and educator behind the brand.
| Campaign | Objective | Audience |
|---|---|---|
| Extensions Awareness | Reach / Brand | Women 22–45, Gilbert AZ, beauty interest |
| Book Now — Extensions | Leads | Website visitors + lookalike from past clients |
| Color and Seasonal | Traffic / Leads | Women 25–50, local, competitor targeting |
| Retargeting | Conversions | Site visitors, IG engagers, video viewers 30s+ |
| Campaign | Objective | Audience |
|---|---|---|
| Pro Account — Stylists | Lead Gen | Cosmetologists and stylists, US nationwide |
| Arroyo Class | Conversions | Stylists + lookalike from Pro signups |
| Product Sales | Catalog | Retarget site visitors + stylist interest |
| UGC Retargeting | Conversions | Video viewers 50%+, IG page engagers |
Total estimated ad spend across both brands: typically $300–1,500/mo. Billed directly to your ad platforms, never marked up.
- Register and configure hawkhairdesign.com
- Fully optimize Google Business Profile
- Begin Duda site build
- Install Meta Pixels on both domains
- Launch Hawk Hair Design website
- Launch Hawk Hair Design Meta campaigns
- Launch Arroyo Pro Account Lead Gen ads
- Begin SEO blog content cadence
- Add /extensions and /about pages
- Start Google review pipeline from GG clients
- First monthly report and strategy call
- Kill underperforming ad sets, scale winners
- A/B test ad creatives across both brands
- SEO keyword ranking review and refinement
- Full 90-day performance report
- Q3 strategy planning session