Digital Marketing Leader · 15+ Years
Shannon Ropelato
Founder · Fractional CMO · Ad Tech Strategist
Results-driven digital marketing professional with 15+ years building brands, driving growth,
and managing full-funnel campaigns across paid media, SEO, web, and programmatic. Founder of
You Digital Co. and Chief Customer Officer at NoBid.io, with deep expertise in strategy,
execution, and cross-functional leadership that spans across 300+ clients.
📍 Richmond, Virginia · Open to Remote
15+
Years Exp.
300+
Clients
$100sK
Ad Revenue
Summary
I'm a full-spectrum digital marketer who blends strategic thinking with hands-on execution.
My career spans e-commerce logistics, global publisher networks, crowdfunding campaign strategy,
programmatic ad tech, and boutique fractional CMO work for small businesses. I thrive at the
intersection of creativity and data, building brands that connect, campaigns that convert,
and teams that grow. Whether leading strategy for a national publisher or helping a first-time
entrepreneur launch their first website, I bring the same level of care, precision, and energy.
Experience
You Digital Co.
Founder & Fractional CMO
youdigitalco.com · Richmond, VA
2020 – Present
- Founded and operate a boutique digital marketing consultancy, delivering end-to-end strategy, paid media, SEO, web design, and branding for small and local businesses nationwide.
- Serve as Fractional CMO for multiple clients simultaneously, owning strategy, vendor coordination, reporting, and optimization across Meta Ads, Google Ads, and organic channels.
- Specialize in local services businesses, female-owned businesses, and content publishers, building marketing systems that generate real pipeline and measurable ROI.
- Design and develop client websites on Duda; implement GA4 tracking, conversion events, and lead capture systems tied to business goals.
- Created and launched digital products (startup workbooks, guides) demonstrating entrepreneurial product development skills.
NoBid.io
Chief Customer Officer
nobid.io · Remote
2019 – Present
- Manage all client relationships for AI-powered publisher monetization platform serving 100+ publishers including Fandom, Rate My Professors, and Encyclopedia Britannica.
- Support publisher partnership strategy, programmatic yield optimization, and go-to-market positioning around floor pricing, header bidding, and demand partner management.
- Bridge technical ad tech concepts (wrapper technology, bid enrichment, dynamic floors) with accessible client communication and strategic recommendations.
- Work with publishers of all sizes, scaling their digital footprint through programmatic technology, wrapper solutions, and creative tech strategy.
- Serve as a trusted partner for publishers navigating header bidding, SSP relationships, and revenue optimization.
Crowdfunding - Funded Today
Marketing Campaign Strategist
Product Launches · Inventor Campaigns
Mid-Career
- Managed end-to-end marketing for inventor crowdfunding launches including Force Field Blanket, U-Ball, and The Tush Baby, each requiring unique audience targeting, creative, and conversion strategy.
- Owned campaign positioning, paid promotion, and full marketing lifecycle from pre-launch through funding completion.
TopTenReviews → Purch
E-Commerce, AdSense & Client Management
Global Publisher Network · Enterprise Scale
Early Career
- Started in e-commerce and logistics, then grew with the company as it expanded into a global publisher network with enterprise-scale ad operations.
- Managed 100+ publishing clients and hundreds of thousands of dollars in annual ad revenue, developing deep expertise in AdSense, yield management, and client relationships.
- Early exposure to large-scale digital publishing built a strong foundation in analytics, monetization strategy, and cross-functional collaboration.
Contact
Available for Consulting
Need a marketing partner for your business?
Through You Digital Co., I work with small businesses on strategy, paid media, websites, and brand. Let's talk about what we can build together.
Visit You Digital Co.
Shannon Ropelato