Marketing · Ad Tech · Builder
Shannon Ropelato
Founder, You Digital Co.
· Chief Customer Officer, NoBid.io
I help brands grow through paid media, ad tech, and the kind of execution that actually ships. 15+ years across consultancy, programmatic publishing, crowdfunding launches, and enterprise ad ops, with 300+ projects along the way.
Based in Richmond, working nationally.
📍 Richmond, Virginia · Open to Remote
15+
Years Exp.
300+
Projects
100+
Clients
Currently Building
Two ventures, one operator
I split my time between leading client growth at NoBid.io and building You Digital Co. into a boutique consultancy that takes brands from "we need help" to "we're growing."
My Company
You Digital Co.
Marketing that revolves around you
Digital marketing consultancy delivering tailored marketing solutions for small to medium-sized businesses. Full-service strategy, paid media, web design, and brand. I act as Fractional CMO for several clients at once, owning the full marketing function so founders can stay focused on running their business. My productized marketing audit is built to fit businesses of any size.
Founded 2025
Fractional CMO
Paid Media + Web
Visit youdigitalco.com →
Where I'm CCO
NoBid.io
AI-powered publisher monetization
Programmatic ad tech platform serving 100+ publishers including Fandom, Rate My Professors, and Encyclopedia Britannica. I lead all client relationships, support partnership strategy, and bridge technical concepts (header bidding, wrapper tech, dynamic floors) with accessible client communication.
Since 2019
100+ Publishers
Programmatic + Yield
Visit nobid.io →
What I Do
Full-spectrum digital, hands on
I'm equally comfortable in a strategy room and an ad account. The work below is what clients hire me for most.
01
Paid Media Strategy
Building Meta, Google, and programmatic engines that drive real pipeline, not vanity clicks.
02
Fractional CMO
Owning marketing strategy for businesses that need senior leadership without a full-time hire.
03
Ad Tech & Programmatic
Translating header bidding, SSPs, and yield optimization into language teams can act on.
04
Websites + Conversion
Designing and shipping sites on Duda with GA4, conversion tracking, and lead capture built in.
05
Brand & Positioning
Building brands that connect, from naming and identity through go-to-market launch.
06
Build Things That Sell
Productizing services, shipping landing pages, and building tools that turn into pipeline.
AI in Practice
I don't just talk about AI. I build with it.
Active practitioner, not a tourist. AI is core to how I work, how I ship, and how I help clients move faster. The shipped products below are real examples of that approach.
⚡
Agentic AI
Designing and prototyping agentic workflows that go beyond chatbots into multi-step autonomous execution. Where I'm spending the most learning time right now.
◆
Vibe Coding
Shipping production tools using AI-assisted development. The calculator and audit below are both real examples, designed and built solo with AI in the loop.
✪
AI in Marketing Ops
Integrating AI into client workflows for research, content, audits, reporting, and automation. Identifying where AI accelerates the work versus where it adds noise.
Recently Shipped
Strategy is great. Shipped products are better.
Two recent builds that turned ideas into live, revenue-generating tools. Both vibe coded and shipped solo.
$
Statute Calculator
Lead Gen Tool · Smith | Ashcraft
Virginia Child Support Calculator
A statute-accurate child support estimator implementing Virginia's 2025 SB 805 guidelines. Handles both DC-637 sole custody and DC-640 shared custody worksheets, pendente lite spousal support formulas, self-employment deductions, and the new $42,500 income cap. Built to rank for high-intent search and convert qualified consultation bookings for the firm.
HTML / CSS / JS
SEO
Conversion Design
Duda
View live →
YDC
Productized Service
Productized Service · You Digital Co.
The Marketing Audit That Moves the Needle
A productized consulting offer with three pricing tiers, a six-step diagnostic intake form, dynamic tier selection, and Stripe checkout. Built to turn audit interest into qualified, paying engagements without a single sales call. Designed, built, and launched solo on Duda.
Multi-step Forms
Stripe
Duda
Productization
View live →
Featured Essay
"The fight isn't human versus AI. The fight is judgment versus output."
How I Productized 15 Years of Marketing Experience With Claude as Infrastructure
A case study on what AI actually did, what I actually did, and why the difference matters more than most people writing about this admit. Specifics on the build, the calls I made, and the framework behind the audit product above.
Read the case study →
Brands & Publishers I've Worked With
Fandom
·
Rate My Professors
·
Encyclopedia Britannica
·
Smith | Ashcraft
·
TopTenReviews
·
Funded Today
·
+ 100 more
Let's Talk
Grab 20 minutes on my calendar
Whether you want to swap notes on marketing or ad tech, explore a collaboration, talk about working together, or just connect after a recent event, I'd love to hear from you.